Which real-world self-leadership case is highlighted in Chapter 17?

The NashTrash Sisters are highlighted as a prominent real-world self-leadership case in Chapter 17 due to their unique approach to business and personal branding. They exemplify self-leadership by creating a niche market with their entertaining and comedic tours that stand out in the industry. Their story demonstrates the importance of authenticity and passion in leading oneself and pursuing entrepreneurial endeavors.

The NashTrash Sisters successfully turned their love for life and their comedic style into a thriving business. They navigated challenges by leveraging their distinct personalities and talents, showing how self-leadership can lead to success when individuals harness their strengths and creativity.

Roger Bannister, while an inspiring figure in sports, is primarily known for breaking the four-minute mile, and his case does not center on self-leadership in a business context. Rudy Ruettiger, recognized for his motivational story depicted in the film "Rudy," depicts personal determination and perseverance but does not encapsulate the principles of self-leadership as poignantly as the NashTrash Sisters. Jimmy Buffett is well-known in the music industry for his relaxed lifestyle and entrepreneurship, but his case does not specifically illustrate the self-leadership concepts discussed in this chapter.