What should a vision statement clearly articulate?

A vision statement should clearly articulate a company's future aspirations. It serves as a guiding light for the organization, providing clarity and direction for employees, stakeholders, and customers. The vision encapsulates what the company aims to become or achieve in the long term, often reflecting its values, purpose, and overall mission. This aspirational focus helps to inspire and motivate those within the organization to work towards common goals.

In contrast, the other options do not align with the primary function of a vision statement. A detailed list of current achievements would focus on past performance rather than future goals. A summary of competitor analysis pertains to understanding the market landscape rather than defining a company's own aspirations. Lastly, a breakdown of day-to-day operations is concerned with the present functioning of the company, which is not what a vision statement aims to convey.