What is the primary focus of risk management?

The primary focus of risk management is to mitigate potential negative impacts. This process involves identifying, analyzing, and responding to risks that could potentially affect an organization's assets, operations, or overall objectives. By understanding and addressing these risks, an organization can minimize their impact and enhance their chances of achieving their goals.

Mitigating potential negative impacts can involve a range of strategies, such as implementing preventative measures, developing contingency plans, or allocating resources to manage risks effectively. This proactive approach helps organizations safeguard their interests and maintain stability in the face of uncertainties.

The other choices, while relevant to various aspects of business management, do not align with the core objective of risk management. Enhancing product features focuses on improving the offerings to customers, implementing employee schedules pertains to resource management and workforce efficiency, and assessing market share relates to evaluating a company's position in the marketplace. None of these directly addresses the heart of risk management, which is fundamentally about understanding and controlling risks to prevent adverse outcomes.