What does framing error refer to in decision-making?

Framing error pertains to the way information is presented and how that presentation affects decision-making. When a situation is framed positively or negatively, it can significantly influence the choices individuals make, even if the underlying facts remain the same. For example, a medical treatment that has a 90% success rate may be viewed more favorably than one that has a 10% failure rate, despite conveying the same information. This cognitive bias occurs because people are swayed by how options are described, leading to different decisions based on the framing.

Understanding framing error is critical because it highlights the importance of presentation in decision-making and encourages individuals to become aware of their biases. It underscores the need for clearer communication and consideration of different perspectives to arrive at more informed and objective decisions.